Monday, August 2, 2010

Lauren Conrad: Creating Contemporary Clothing Line

With her first stab at success in the fashion world going quite well, Lauren Conrad is adding on to her offscreen business endeavors with a second range of new duds.
Talking with People magazine over the weekend while hosting a party at TAO Beach in Las Vegas, the "Hills" hottie revealed that her new offerings will be a contemporary collection.
She tells, ?It?s a contemporary women?s line. Where Kohl?s is a lot of daywear, it?s a lot of basics. This will be more specialty basics, more of a boutique line. It will be at a higher price point. It will be very different.?
Still a ways off from launch, as the development is just getting underway, LC excitedly adds, ?It?s one thing to work with a huge retailer like Kohl?s and there is so much you get to do, but there is a little more of a thrill of doing it on your own. It?s a lot more work, it?s a lot more stressful, but it?s something I love doing so I?m really looking forward to it.?
Vanessa Minnillo