Tuesday, May 31, 2011

Ashley Olsen: Gearing Up for StyleMint Launch

Always on the go, Ashley Olsen was spotted arriving for a flight at LAX Airport in Los Angeles, CA on Monday night (May 30).

The former "Full House" star was her usual attention averse self as she tried to hide from paparazzi while easing into the metro terminal.

Continuing to build her fashion empire with twin sister Mary-Kate, Miss Olsen is setting out to promote their latest venture StyleMint, which is an online venture in partnership with the e-commerce umbrella site BeachMint.

Focused on t-shirts, the members-only project launches on July 1, with Ashley telling WWD, ?The online world of communicating directly with the customers is amazing."

She added, "From the whole process of how you speak to the customer, how the customer will speak back to you, to why did that person buy the blue one versus the pink one and then having all that data. Where is she located? How old is she? It?s like they have these algorithms that they keep plugging in and then they can change one word on their landing site and all of a sudden see a huge switch and know exactly why, down to the mathematical part of it. It?s very interesting.?

Source: http://celebrity-gossip.net/ashley-olsen/ashley-olsen-gearing-stylemint-launch-510215

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